Cloud9 and Microsoft Announce Multi-Year Partnership

By John Nomis | |

Cloud9 and Microsoft are entering a groundbreaking partnership to co-innovate new technologies in esports. Throughout the multi-year partnership, Cloud9 and Microsoft will dedicate resources to develop new tools and technologies that will enable Cloud9 players and staff to uncover game-changing insights across a variety of titles in which Cloud9 competes.

“Using a range of Microsoft’s commercial and consumer products and services, we will work with Cloud9 to build tools that will help them train more efficiently and determine their best strategies to win.” said Mike Downey, Director of Sports Technology at Microsoft. “Pairing the technological expertise of Microsoft with some of the world’s best gamers and coaches, we have an opportunity to develop some really innovative technology.”

With this agreement, Microsoft becomes an Official Technology Partner and the Official Performance Analytics Partner of all Cloud9 branded teams, including the League of Legends Championship Series (LCS) team and the Counter Strike: Global Offensive team.

“As our organization looks at reaching new heights this year and next, we are incredibly excited to use the power of Microsoft technology to help get us there,” said Jack Etienne, Cloud9 CEO and Owner. “At Cloud9, we are all about giving players the tools they need to succeed, and with Microsoft leading the way for us, we’re going to have the competitive edge.”

With Microsoft’s latest technology pairing up with Cloud9, fans across the world can look forward to seeing new stats, more engaging and interactive content, and deeper analysis to better understand their favorite players.

“Teaming the leading technology company with the number one esports organization further elevates our competitive edge for the long term.” said Jordan Udko, Cloud9 Executive Vice President of Commercial Partnerships. “The partnership represents the natural evolution of an existing commitment of being a players first organization. Providing our players with best in class support is core to who we are.”

From interesting stats for fans to deep insights for teams, Cloud9 and Microsoft are thrilled to combine cutting-edge technology with esports prowess to usher in the next era of the industry. Learn more at Microsoft.com/InCulture/Cloud9.



About Cloud9

Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in League of Legends, Counter-Strike: Global Offensive, Overwatch, Rocket League, Fortnite, Apex Legends, Rainbow Six Siege, Hearthstone, Super Smash Bros Melee, World of Warcraft, Rules of Survival, and PLAYERUNKNOWN’S BATTLEGROUNDS. To find more information about Cloud9, visit http://www.cloud9.gg.

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